An upcoming new toy for Super Ginrai expertly recreates the Transformers anime character who happens to look almost exactly like Optimus Prime.

When fans entered the movie theaters in the summer of 1986 to watch The Transformers: The Movie, one phrase spoken by Optimus Prime before his ultimate sacrifice would become one of the most important ...

Hasbro has officially launched pre-orders for the Transformers Flame Toys Kuro Kara Kuri White Ultra Magnus, a premium ...

The Transformers franchise hasn't been able to find its footing in recent years. Here's how one longtime fan thinks it can be ...

It was 40 years ago when the first Transformers movie hit the big screen, and to mark the occasion, Hasbro has announced new Optimus Prime and Megatron figures as part of its Studio Series line.

Over 3,000 people flocked to Wilbraham’s HasBeen Toys and Comics on March 28 to celebrate the store’s two year anniversary.

A new and exclusive set from Hasbro has arrived as they return to the Transformers universe with not one but three deluxe-scale versions of Optimus Prime. However, each of these figures represents a ...